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Prepackaged Measurement Solution

A Complete Media Measurement Solution

  • Independent media measurement – unbiased from media agencies or media owners
    • Chamber can be positioned as an in-house agency solution – white-labelled analysis, positioned as part of the agency team
  • “Full funnel” approach, looking at the impact on brand, web & sales metrics
    • Pre and post brand survey (2,000 nationally representative omnibus sample)
    • Web uplift analysis
    • Sales performance analysis
  • A low cost standardised package entry of £5k
Media Planning, campaign measurement solution
  • A pre-packaged approach to provide in depth analysis against specific activity
    • Particularly well suited for new campaigns and tests

Process designed for quick and easy deployment for the client & stakeholders

Brief
  • NDAs signed
  • Media plans and campaign details provided to Chamber
Media Measurement Framework
  • Two page media measurement framework created by Chamber and presented on call
  • Outlining:
    • KPIs
    • Timings
    • Data required
Approval
  • Any requested amends made to framework as necessary
  • All relevant stakeholders approve (advertisers and possibly media agency/owner as relevant)
  • Project costs approved and PO raised
Results Presentation
  • Chamber present findings and insights to key stakeholders in person
  • Use relevant client templates as necessary
Amends And Final Deck Provided
  • Make any agreed amends and supply final analysis deck
  • Chamber to advise on potential future measurement considerations

Analysis delivers a range of evaluation across a range of metrics and methods, summarised for senior stakeholders

Media measurement
Media measurement
Uplift analysis
Brand Awareness Uplifts